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Business Solutions

Integrated Marketing Communications

The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University refers to IMC as “a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer.”
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Cross Cultural Communication Training

DEVELOPING A HIGH PERFORMANCE ORGANIZATIONAL CULTURE IN THE GLOBAL ECONOMY

Improve your organization’s performance by raising its cross-cultural awareness quotient. The importance of cultural sensitivity and cross-cultural communications cannot be overstated in today’s global economy. Doing business in today’s global marketplace mandates that organizations understand these important differences. Read More

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Team Building and Performance Enhancement

  • IMC Strategic Process
    Designing and creating a high-performance team, while simple in theory, is no easy task. It starts with knowing the business objective(s). When designing teams, the organizational leadership must consider the overall objective and the goals they will ask the team to achieve. Read More
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